Sunday, March 27, 2005

Finding Keyword Niches

Today I focused on finding keyword niches. Gaps in the search engines where people were asking for information and not much was to be found that matched the keywords exactly. I have two experiments running. The first focuses on the keywords AOL Phone Number. I figure people might be looking for the do it all phone number at AOL and I'll have page that provides that. Next we'll see if it ranks in the SERPS. The other was based on a page I already had. It was about the headquarters for the Minnesota State Lottery. What I found is that the keywords Minnesota State Lottery have many more people querying that then Minnesota State Lottery Headquarters so I modified my page to reflect this. We'll see if the traffic floods in.