Sunday, April 26, 2009

No Adwords Advertising Using Heparin As A Keyword

So i've seen a ton of these commercials and advertisements regarding Heparin lawsuits due to deaths from Chinese Heparin contaminated in China. Much like the other drug lawsuits this Heparin lawsuit has a ton of lawyers taking out TV commercials trolling for victims and thus clients. I tried to make a webpage with some information regarding the Chinese Heparin lawsuits and then drive some traffic to it via Google Adwords but it was not meant to be. Because Heparin is a drug it seem you must have some sort of pharmacy ID in order to have the word Heparin in your Adwords ad. You also cannot bid on any drug or pharmacy related keywords even if you are not promoting the drug Heparin. I'm not sure how the other advertisers got around this. Perhaps they just apply for an exemption. I had thought something like this might happen so I was sure not to spend too much time and no money on the project and i'm glad I did not.