Saturday, June 17, 2006

Glendale Mall

The Glendale Galleria Mall is a perfect example of how a mall will pick a fancy name and then the local population changes it to suit their needs. What do I mean by this? If you look at how people refer to the Glendale Galleria Mall you'll find that most people refer to it as the Glendale Mall almost on a two to one basis. Despite advertising etc most people prefer to call this beautiful California Mall the Glendale Mall rather than it's proper name, the Glendale Galleria Mall. Oddly enough other malls do not fall prey to this. Take the Fresno Fashion Fair Mall for example, you see the opposite occur. Rather than call it the Fresno Mall people go the extra mile and call it by it's full name the Fresno Fashion Fair Mall. Interesting as this is the margin is not quite as large. Only about 25% more call it the Fresno Fashion Fair Mall than the 50% margin that call the Glendale Mall by it's short name.